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Sandvine: Mobile Operator Service Package Case Study

This case study describes how mobile operators can implement innovative revenue-generating application-based data services as an alternative to data access quotas or speed. It will show how service providers can create value-added data services that target average customers’ needs, thus maximizing revenue per data bit. As mobile service has evolved from traditional voice and messaging, more of what customers demand is the application access that data enables. Smart phones—such as the Blackberry, Android and especially the iPhone—have caused the mobile application access market to explode. Sandvine’s Usage Management product enables development of application-access-oriented value-added services compared to the traditional service provider data bit pipe access.