Recent smartphone launches herald a new breed of data subscriber. The demands of prior smartphone subscribers are formidable and well known in the industry, especially with regards to iPhone 3G data volumes and numbers of data calls. However, recent Tier-1 market data comparing newer smartphones with the iPhone 3G reveal that the new breed of subscriber has an even more insatiable demand for data on a per-subscriber basis, including upwards of: - 250% increase in total data call time - 130% increase in data calls - 130% increase in uplink data volumes - 40% increase in downlink data volumes